In our last afternoon tea, me and the “tea-ites” were discussing whether business cards are even relevant in the online world. The consensus was that “yes” they are. So I thought I’d give you my tips on why they are still relevant and why you shouldn’t go without creating business cards for your business. I know they work for me!
For many years, business cards have been considered the most effective and important tool for networking. A well designed business card can help you generate more leads and increase referrals for your Vancouver business. When customers and clients carry your card, it’s very likely they will pass them to several potential customers.
According to some studies, a business card is one of the most powerful tool for generating more leads. Moreover, it’s also an affordable way to increase your sales. It’s worth mentioning that using a business card is also low tech, energy efficient, compact and even offers other benefits.
A business card not only tells potential customers about the business name and contact information, but also gives them an idea about your style, work and personality. Your business card can be attractive, charming, unique or funny. In addition to this, it can be reused by every person who receives it from another customer or client.
The key functions of a business card are to gain business from every person who comes in contact with it, and to promote the business with chain marketing. Unfortunately, there are many Vancouver business owners who don’t know how to use business cards effectively. Here are some tips you should keep in mind.
Simple is Better
According to studies, it’s always better to keep your business card simple. You shouldn’t go overboard with the designing process. The card should be basic, and include your details. Moreover, it should also have your business logo.
When you need to give away a business card for networking, it needs to be creative. For instance, you can hand-write something on the back of the card. A simple message or your company’s motto can leave a good impression. Some subtle actions can add more personal value to your business card. It makes sure the holder retains the card for a longer period of time. This increases your chance to get positive results.
Use the Standard Size
It’s always better to use a standard size business card. It makes sure people don’t experience any problems while trying to carry your card. When it’s more convenient, it’s likely that people will use your card more.
Use Personal Information
Last but not the least, you should use your personal information on the card. It is important to include all the details, such as your contact information, designation, address and more. This makes sure a potential customer can easily contact your business when required.