Every time you are surfing the internet, you make use of a search engine in one way or the other even if you are just searching for the latest and greatest tea on the market. Search engines such as Google, Bing and Yahoo are a convenient way to look for something on the internet. Although some would say that searching in Bing and Yahoo are a waste of time, but I digress. Apart from looking, the same search engines are a great avenue to be found via the internet. For businesses, individuals, organizations and bloggers like me that have an online presence and would like to increase their discoverability, search engine optimization is a crucial part of the equation. You see, getting discovered through search engines requires your site, blog or any other web content to be optimized for search engines (apparently this blog isn’t optimized enough). As information on the internet keeps on surging, having SEO as part of your customer acquisition process becomes more of a necessity.
Continue reading: SEO? What is Search Engine Optimization and Why Do I Need It?